GEORGIA CORE

How do you tell 25-35 year olds that Colon Cancer is happening to younger people at an unprecedented rate? You partner with Georgia CORE (Center for Oncology Research and Education) and create a guerilla campaign to catch eyes and break through the taboo nature of this specific cancer. Together, we made Weird Looking Stools, and put them all over bars, restaurants, and coffee shops in the state of Georgia. Because if you see a Weird Lookin’ Stool, it could be a sign of Colon Cancer.

PRESS: AdAge: Creativity Top 5, AdAge: 13 Campaigns To Know About Today, Muse by CLIOS, AdAge, Tim Nudd, LBB, Roast Brief, Cancer Health, The Atlanta Journal Constitution, MediaMarketing, The Atlanta 100, Yahoo! News, PharmaLive, The Macon Telegraph