KRYSTAL

The Chicken Wars have been going on in the QSR industry for years. And many people already have a favorite chicken sandwich. But it’s OK if you wanna keep your go-to, your #1, your Main Chik. At Krystal, we just wanna be your Side Chik.

2023 One Show Shortlist

2023 ATL ADDY Judge’s Choice x2, Gold, Silver x6, Bronze

Featured on: AdAge, Ads of the World, Complex, BET, The Source, VIBE, Little Black Book, Yahoo! News, Roastbrief

TV

OLV

THE SIDE CHIK COVER UP SPRAY

Don’t let your main chicks find out about your new Side Chik. Use this cover up spray, that smells like competitor’s chicken sandwiches, and they’ll never know a thing the next time you slide through the drive thru.

social, digital, ooh

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side chik confessions

On Twitter, we asked our fans to admit to their main chicken sandwich places that they’ve been cheating with a Krystal Side Chik. We call it, #sidechikconfessions

And, we made a brand book which you can find here

ACD / Art Director: Lizzy Powers

ECDs: Will Benham + Mike Groenewald