KRYSTAL
The Chicken Wars have been going on in the QSR industry for years. And many people already have a favorite chicken sandwich. But it’s OK if you wanna keep your go-to, your #1, your Main Chik. At Krystal, we just wanna be your Side Chik.
One Show Shortlist 2023
ATL ADDY Judge’s Choice x2, Gold, Silver x6, Bronze 2023
Featured on: AdAge, Ads of the World, Complex, BET, The Source, VIBE, Little Black Book, Yahoo! News, Roastbrief
TV
OLV
THE SIDE CHIK COVER UP SPRAY
Don’t let your main chicks find out about your new Side Chik. Use this cover up spray, that smells like competitor’s chicken sandwiches, and they’ll never know a thing the next time you slide through the drive thru.
social, digital, ooh
side chik confessions
On Twitter, we asked our fans to admit to their main chicken sandwich places that they’ve been cheating with a Krystal Side Chik. We call it, #sidechikconfessions
ACD / Art Director: Lizzy Powers
ECDs: Will Benham + Mike Groenewald