AD COUNCIL + NHTSA
As parents, there’s a lot we say we’d never do. We’d never let our kids stay up too late. Never let them use potty language. Never let toys take over the house or give them leftover birthday cake for breakfast. But as parents, we know “never” doesn’t always mean never. So, when you say you’d never leave your child behind in a hot car, know it can happen. Because “never” happens all the time.
PRESS: AdWeek, AdAge: Editor’s Pick, UpWorthy, LBB, MediaPost, MM+M, PRNewswire, Shots, Yahhoo!
BROADCAST
SECRETARY OF TRANSPORTATION ENDORSEMENT
Sec. of Transportation, Pete Buttigieg, posted the spot to his X account.
RADIO
ACD/AD: Lizzy Powers
ECDs: Will Benham + Mike Groenewald
Producer: Matt Joyner
Director: Lisa Rubisch