GEORGIA CORE
How do you tell 25-35 year olds that Colon Cancer is happening to younger people at an unprecedented rate? You partner with Georgia CORE (Center for Oncology Research and Education) and create a guerilla campaign to catch eyes and break through the taboo nature of this specific cancer. Together, we made Weird Looking Stools, and put them all over bars, restaurants, and coffee shops in the state of Georgia. Because if you see a Weird Lookin’ Stool, it could be a sign of Colon Cancer.
THE STOOLS
SOCIAL
