HANNAFORD SUPERMARKETS
IF YOU KNOW YOU GO - CAMPAIGN
Shopping at Hannaford comes with perks, if you’re in the know. like fresh food prepared daily, low prices on thousands of items, food sourced from local farms and fisheries, and an easy-to-use app for delivery and pickup. It’s almost like these insider secrets are the reason shoppers choose Hannaford. Because if you know, you go.
MORE GOOD AMPLIFIED - CAMPAIGN
Hannaford wanted to celebrate the communities that mean so much to them. So we created a campaign built entirely by locals, from photography captured by local photographers, a soundtrack by Noah Kahan, and featuring local residents, Hannaford associates, and production partners.
PRESS: LBB
CD/AD - Lizzy Powers
PREACH IT - CAMPAIGN
Hannaford Supermarkets has a rewards program that's so good, you can't shut up about it.
This spot was so good, Carvana ripped it off and turned it into a Super Bowl commercial! Watch it HERE
REWARDS DAY - CAMPAIGN
When Hannaford Supermarkets’ Rewards Program has personalized coupons and savings this good, you gotta tell everyone about it.
GREATER THAN GROCERIES - CAMPAIGN
From farm to table, Hannaford Supermarkets makes a difference in every community.
2019 Hatch Awards - Silver
2019 Hatch Awards - Merit
STILL PREACHING - CAMPAIGN
Hannaford Supermarkets' new rewards program is so awesome, they asked for another campaign. It's just too good to keep to yourself.
Art Director: Brian Ratner
Creative Directors: Neal Hughlett + Jim O'Brien